Ten more calls (or one more sale) and you make a whopping $10. That means 67 people would have to call your business from a Yellow Pages ad in order for your phone book advertising to break even.
#PHONE NUMBER LOOKUP YELLOW PAGES HOW TO#
Here’s how to figure out how many phone calls you’d need from one phone book ad for you to break even.įirst, take the cost of the ad and divide it by your average sale, then, figure out how many phone calls it takes to make a sale.įor example, if your ad is $200 and your average sale is $30, and it takes 10 phone calls to make a sale, 200/30=6.6 and 6.6x10=~67 people. How to Determine Your ROI From Phone Book Advertising Still, if you’re advertising in the phone book, it’s a good idea to figure out the ROI (return on investment) from the phone book. Older demographics as well as people in rural areas are still using their phone books to find local businesses, but it’s unlikely you’ll find Generation X, Y or Z picking up anything but their phone to find your business. Still, even with all these numbers reminding us that the phone book is (so far, at least) less effective than local search marketing, they keep printing the phone book. You can also monitor website traffic and much, much more. With local search marketing, though, you can track how many people have viewed your listings and clicked to call or get directions. We know that phone book advertising has its challenges - you have to commit to a year of advertising, and unless you ask every single person who calls you how they found you, there’s no way to track leads coming in from the phone book.
According to MSN, 70% of Americans don’t even open their phone books.has replaced the phone book with an online search, and that number is growing as mobile usage skyrockets. A few years ago, ComScore found that more than half of the U.S.